Lassie Insurance

Lassie is an innovative and very popular pet insurance broker in Sweden that wants to help modern pet owners take the best possible care of their beloved pets. Lassie was founded in 2020 and has grown in popularity by Swedish pet owners the recent years, a lot thanks to their unique approach of promoting "preventive measures mean your pet needs less care,". Their mission is to reduce veterinary visits through proactive care of your pet.

Cat Insurance
Dog Insurance
Updated:
December 3, 2024

About Lassie

Lassie is a modern pet insurance broker (försäkringsförmedlare) that aims to help pet owners take the best possible care of their animals. Founded in 2020, Lassie has grown rapidly in recent years with more than 100.000 pets insured, a lot thanks to their approach of integrating preventive care measures and an innovative mobile app into its insurance offerings.

The company first started as an app designed to help pet owners take better care of their pets and later expanded to include insurance services. Lassie's unique approach emphasizes that "preventive measures mean your pet needs less care," reflecting their mission to reduce veterinary visits through proactive care. They offer their insurances through the insurance company Dina Försäkringar AB.

Lassie Cat Insurance

Lassie offers three main cat insurance plans, all with a smart and innovative approach:

  • Lassie Cat Insurance Mini: Covers up to 30 000 SEK per year in vet costs, incl. FORL (TR).
  • Lassie Cat Insurance Mellan (Medium): Covers up to 60 000 SEK per year in vet costs, incl. FORL (TR), medicine (up to 6000 SEK), rehabilitation (up to 6000 SEK) and more.
  • Lassie Cat Insurance Stor (Large): Covers up to 160 000 SEK, incl. FORL (TR), medicine, rehabilitation, and more.

All cat insurance plans with Lassie includes unlimited digital vet care, customizable deductibles and come with no binding time. You get access to more than +200 digital courses about proactive pet care, and you have the ability to lower your premium if you learn more about the needs of your cat.

Lassie also helps you cancel your previous cat insurance, if you already have a signed insurance policy (if you still have binding time, Lassie will activate the cat insurance when the binding period runs out). You sign up, file claims and handle your cat insurance with Lassie directly in their user-friendly app. And not to forget – if you invite a friend to also sign up for Lassie, you both earn a 300 SEK discount.

Find the best cat insurance plan with Lassie for you and your cat here.

Lassie Dog Insurance

Lassie also have three main dog insurance plans to choose from:

  • Lassie Dog Insurance Mini: Covers up to 30 000 SEK per year in vet costs, incl. FORL (TR).
  • Lassie Dog Insurance Mellan (Medium): Covers up to 60 000 SEK per year in vet costs, incl. FORL (TR), medicine (up to 6000 SEK), rehabilitation (up to 6000 SEK) and more.
  • Lassie Dog Insurance Stor (Large): Covers up to 160 000 SEK, incl. FORL (TR), medicine, rehabilitation, and more.

When you sign up for Lassie Dog Insurance, you get unlimited digital vet care, you get to choose your deductible, and enjoy the flexibility of no binding time. You get access to more than +200 digital courses about proactive pet care, and you have the ability to lower your premium if you learn more about the needs of your dog.

Lassie further helps you cancel your previous dog insurance, if you already have a signed insurance policy (if you still have binding time, Lassie will activate the dog insurance when the binding period runs out). Everything from signing up, filing claims and handling your dog insurance with Lassie is done online or within their user-friendly and popular app. If you invite a friend to also sign up for Lassie, you both earn a 300 SEK discount.

Learn more, get your personal quote and get the best dog insurance plan with Lassie for you and your dog here.

Benefits

Unlimited Digital Vet Calls
Focus on Proactive Pet Care
Multiple Plans

Required to sign up online

  • Swedish Personal Identity Number required
  • Swedish Address required
  • Mobile Bank-ID required

Customer Support

Phone
010-183 98 18
Email
Email through chat
Chat
Yes ✅
Support in English
Yes ✅
Terms in English
Yes ✅
Website in English
Yes ✅

Reviews and Ratings

Looking at reviews on Trustpilot, Lassie is a very appreciated pet insurance broker with an impressive 4.5/5 customer satisfaction score (~2500 reviews). If we break down the reviews from various sources, we have identified the most common praise and the most common complaints about Lassie, summarized below.

Praise by Customers

Many customers appreciate Lassie's quick and smooth handling of claims, often highlighting the speed of payouts and the ease of using the app for claim submissions.
Lassie's customer service is frequently praised for being friendly, helpful, and professional, contributing to a positive experience.
The Lassie app (4.8/5 in both App Store and Google Play Store) is well-regarded for its ease of use, making it simple to file claims, contact support, browse their store and knowledge bank, and manage policies.

Complaints by Customers

A few customers mention dissatisfaction with claims being denied due to pre-existing conditions or other exclusions.

Read more on their website

Lassie stands out in the Swedish pet insurance industry, not only for their proactive and innovative approach to pet insurance, but also with regards to their very high customer satisfaction score. Their app is user-friendly and much appreciated by customers. With multiple plans, flexible add-ons, referral bonuses and more, it's to no surprise that they've grown in popularity since their launch. Read more and find the most suitable cat insurance or dog insurance for you and your furry friend with Lassie now!

Go to Lassie Insurance

Published by

Linus Norman
Founder & Head of Content

With over 10 years of experience in subscription management and a few years living abroad, I’m very excited to now help newcomers get settled here in Sweden. I’m a copy-junkie in charge of most of our content, and often find myself deep-diving into the most random topics for way too long.